Mediabrands Ventures, the sprawling, entrepreneurial division within Interpublic's Mediabrands unit, has named digital publishing veteran Jason Weisberger to the new position of COO. Weisberger, … Read the whole story
The Coalition for Innovative Media Measurement, the group of advertisers, agencies and networks looking to upgrade media measurement, is launching two tests about how … Read the whole story
Nielsen's share price is projected to increase about 30% over the next year, partly because the company "essentially holds a monopoly position" in TV … Read the whole story
Discovery Communications continued to have strong financial results for its fourth quarter. The period witnessed a 7% gain to $1.01 billion in worldwide revenue, … Read the whole story
Today brought news of another big consolidation in the digital out-of-home video marketplace. Outcast Media-PumpTop TV, which operates a DO network serving gas stations … Read the whole story
Fox is still tops on Thursday nights, but "American Idol" numbers dropped slightly in the ratings -- so did CBS' "Big Bang" and "Grey's." … Read the whole story