MediaDailyNews
Friday, March 18, 2011
  • Forecast: U.S. Ad Spending Rises 3.7% in 2011
    by David Goetzl

    Media agency Carat has significantly increased its projection for U.S. ad spending growth for this year, while offering an initial sturdy forecast for 2012. … Read the whole story

  • 'NYT' Launches Digital Subs, Big Question Is Revenue
    by Erik Sass

    The New York Times will finally launch a digital subscription plan for its Web site March 28. It will ask heavy users -- those … Read the whole story

  • Cable Shuffle: Wachtel, McCumber Named USA Network Co-Presidents
    by Wayne Friedman

    There are more executive changes at NBC Universal's big cable network: USA Network has named network veterans Chris McCumber and Jeff Wachtel as its … Read the whole story

  • Total Auto Ad Spend To Grow 6.4%
    by David Goetzl

    Media companies have been touting the resurgence of the auto category and a Wall Street analyst has put an estimate on it: Spending was … Read the whole story

  • Disney Kids Networks Profits By Sponsorship Model
    by Wayne Friedman

    As a sponsorship-driven network, devoid of the usual slate of 30-second commercials, the Disney Channel continues to push a different marketing message to TV … Read the whole story

  • Mag Bag: ASME Announces Digital Ellie Winners
    by Erik Sass

    Digital Ellies, bestowed by ASME, included Conde Nast's Epicurious, which took the General Excellence award for the Digital Media, Service and Lifestyle category; Slate … Read the whole story

  • COMMENTARY
    Thank You, Mr. Sulzberger
    by The Riff

    I am glad you have finally decided to start charging me to read your paper again, because now I will actually read it - … Read the whole story