January 25, 2023
Monday, March 21, 2011
In what it claims is a major breakthrough in the burgeoning field of so-called neuromrketing research, Nielsen-backed NeuroFocus this morning unveiled a new biometric … Read the whole story
Aegis Group, parent of the Carat media agency and Synovate research operation, is open to acquisitions in the U.S., but is wary that a … Read the whole story
- COMMENTARY
The Advertising Research Foundation has become a trusted forum to create and share powerful insights facing the marketing industry. And it is responsible for … Read the whole story
CBS Sports and Turner Sports say their multi-network airing of Thursday's second-round coverage, which featured many big name teams, posted ratings 24% higher than … Read the whole story
Syndication in the 2010-2011 season has seen much of the same erosion as in previous years. Many shows this season are under their levels … Read the whole story
Microsoft Friday ended a review resulting in the split of its $1 billion-plus global media services account between incumbent Universal McCann and Starcom MediaVest … Read the whole story
The paywall erected by The New York Times is widely portrayed as a measure to raise circulation revenue, by getting heavy users to pay … Read the whole story
As CBS and Turner began their deal to carry NCAA tournament games and jointly operate digital distribution, the first day of the tournament's round … Read the whole story
UPCOMING EVENTS
Planning and Buying Insider Summit September 16 - 19, 2024
The Otis Hotel Austin, Autograph Collection
Featuring top industry speakers including:
Jason Lim - EssenceMediacom, Chief Planning Officer
Jeanne Jennings - McCann Health Engagement, SVP, Group Director, Media
YOU MAY ALSO LIKE...
MediaPost All Stars
Brand Insider Summit QSR
November 20 - 23, 2024
