January 25, 2023
Wednesday, March 23, 2011
A surprising behind-the-scenes drama unfolded on stage late Tuesday during a much-anticipated session of the Advertising Research Foundation's (ARF) annual Re:Think conference in New … Read the whole story
Digital editions of magazines don't have to carry the same advertising as print versions to be counted toward total circulation figures, according to the … Read the whole story
As the promise of neuro-marketing research continues to intrigue marketers, many still feel a sense of uncertainty about how to best tap into the … Read the whole story
enVu and CBL & Associates announced an exclusive OOH deal to bring enVu's interactive advertising platform, enSpire, to various CBL malls and shopping centers … Read the whole story
Marketing research firm Ipsos has partnered with Innerscope Research to meld biometrics research, which tracks emotional engagement with advertising, into a slew of its … Read the whole story
Now that the Comcast/NBCU integration is official, changes in the executive suite continue apace. NBCUniversal upped two longtime executives within the company -- Cameron … Read the whole story
The new season of ABC's "Dancing with the Stars" lifted the network to an expected big Monday night -- a hefty 5.1 rating. And … Read the whole story
In the latest sign that it plans to launch several new networks, Univision has named an executive to head sales for the new outlets. … Read the whole story
Do traditional pay TV channels now view Netflix as a threat? Seems like Showtime, for one, might be feeling it. Netflix subscribers won't be … Read the whole story
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