Nielsen has completed testing on using set-top-box data to upgrade its existing measurement systems in local markets. The process could ultimately lead to the … Read the whole story
In a move that says as much about the stature of Madison Avenue's major media services organizations as it does about the talent involved, … Read the whole story
Internet radio is growing by leaps and bounds, and so are efforts to measure those leaps and bounds more precisely. This week brought news … Read the whole story
Only a few months after selling its lackluster Harmonix game division -- and closing its MTV Games division -- Viacom's MTV division is launching … Read the whole story
Coming out after "American Idol" at 9:30 p.m., Fox's new comedy "Breaking In" did its job -- posting a big Nielsen preliminary 3.5 rating/9 … Read the whole story
Hearst Magazines is partnering with HGTV to test publish a new magazine, HGTV Magazine, beginning this fall. The new publication will expand on the … Read the whole story
WWE, the entertainment company known for faux wrestling and a heavy supplier of programming to NBC Universal, is launching a cable channel over the … Read the whole story
Three station groups will debut a syndicated show this fall that looks to incorporate citizen journalism and social media buzz. Read the whole story