MediaDailyNews
Friday, April 15, 2011
  • IPG Realigns Mediabrands, Matt Freeman To McCann Erickson

    Mediabrands -- which includes UM and Initiative -- is realigning to fit parent IPG's new "client-centric" strategy. The changes include the absorption of Mediabrands … Read the whole story

  • It's Here: Interpublic Unveils East Coast Media Lab

    Interpublic East Coast Media Lab chief Reuben Steiger thsi week unveiled the first official plans for an East Coast version of the vaunted emerging … Read the whole story

  • TV Viewers Embrace Long-form Digital Content

    Longer-form digital entertainment content destinations continue to gain popularity among U.S. TV viewers. In March, Netflix remained the biggest digital platform when it comes … Read the whole story

  • Invidi Raises $49 Million, Puts Software In DirecTV DVRs

    Invidi Technologies has completed its $49 million D round of funding. The addressable advertising company raised monies from various media sectors, including Google, Group … Read the whole story

  • P&G, Walmart Continue Family Movie Support

    Procter & Gamble and Walmart said they will continue as sponsors of "Family Movie Night" on two networks this year with five original productions. … Read the whole story

  • Show Time: Nick Renews iCarly

    Nickelodeon will offer a fifth season of "iCarly," a show partly about a show. The comedy features kids putting on a Web series, with … Read the whole story

  • Comcast Offers Its Fastest Internet Service Ever

    Comcast and other big Internet providers may have some concerns over those Internet hoarders who download big files of movies and TV shows and … Read the whole story

  • Mag Bag: Mags Ordered Via Facebook

    Magazines.com is bringing group discount magazine subscription sales to Facebook, in partnership with Moontoast, which operates a "distributed store" on the social network. Fitness … Read the whole story