Mediabrands -- which includes UM and Initiative -- is realigning to fit parent IPG's new "client-centric" strategy. The changes include the absorption of Mediabrands … Read the whole story
Interpublic East Coast Media Lab chief Reuben Steiger thsi week unveiled the first official plans for an East Coast version of the vaunted emerging … Read the whole story
Longer-form digital entertainment content destinations continue to gain popularity among U.S. TV viewers. In March, Netflix remained the biggest digital platform when it comes … Read the whole story
Invidi Technologies has completed its $49 million D round of funding. The addressable advertising company raised monies from various media sectors, including Google, Group … Read the whole story
Procter & Gamble and Walmart said they will continue as sponsors of "Family Movie Night" on two networks this year with five original productions. … Read the whole story
Nickelodeon will offer a fifth season of "iCarly," a show partly about a show. The comedy features kids putting on a Web series, with … Read the whole story
Comcast and other big Internet providers may have some concerns over those Internet hoarders who download big files of movies and TV shows and … Read the whole story
Magazines.com is bringing group discount magazine subscription sales to Facebook, in partnership with Moontoast, which operates a "distributed store" on the social network. Fitness … Read the whole story