While advertising revenue is still down from a few years ago, broadcast radio's reach is bigger than ever, according to Arbitron. Fro+.m June 2010 … Read the whole story
If the opinions of strategic media planners are a leading indicator of future ad spending plans, then digital place-based media is poised for some … Read the whole story
- COMMENTARY
Next up on the creative conga line? The evolving opportunity that is Video On Demand. Say hello to ad-supported VOD, soon to appear in … Read the whole story
Even with the Wimbledon finals a core property at NBC, the events will move to ESPN starting next year. As difficult as it may … Read the whole story
Netflix, which boasts 23 million-plus subscribers in the U.S. and Canada, will expand into 43 more countries in Latin America and the Caribbean later … Read the whole story
ABC's new fall drama "Pan Am" could spur sales for a company that owns the intellectual property to the once-iconic airline. Pan Am Brands … Read the whole story
Consumers may be as nonplussed about Internet-connected TVs as they are about 3D TVs. A new study suggests a majority of consumers, 62%, are … Read the whole story
When it comes to crime dramas, you can't get more engaged than actually helping to solve the crime. That's what TNT is inviting passers-by … Read the whole story
