January 25, 2023
Monday, July 18, 2011
The outlook for the U.S. ad economy has grown "incrementally cautious," according to an informal survey of some big media buyers released this morning … Read the whole story
Rupert Murdoch is cleaning house in an attempt to control the widening phone-hacking scandal at News International. Friday brought the resignations of Les Hinton, … Read the whole story
Some 5.3 billion video ads were viewed in June, 15% more than in May, wth Hulu leading the pack at 1 billion. The time … Read the whole story
- COMMENTARY
What's puzzling about OWN's programming is that while fans can recognize what is "O"-worthy content and what is not, it appears that Oprah's employees … Read the whole story
IBM has announced a new suite of cloud-based real-time analytics for digital marketers. The new software will enable marketers to perform advanced segmentation and … Read the whole story
The U.S. Government Accountability Office says there needs to be more oversight for kids' programming, especially for cable and satellite broadcasters. Read the whole story
Burger King Corp. has a new U.S. media agency of record: Publicis Groupe's Starcom. The fast-food chain spends an estimated $300 million on ads; … Read the whole story
Comedy Central will pump "South Park's" 15th season using a mass attraction at Comic-Con later this month. It includes a confessional booth that offers … Read the whole story
Meredith Corp.'s "Siempre Mujer" is teaming up with CNN en Español in a new multimedia initiative geared to Hispanic women in the U.S. Drawing … Read the whole story
UPCOMING EVENTS
Planning and Buying Insider Summit September 16 - 19, 2024
The Otis Hotel Austin, Autograph Collection
Featuring top industry speakers including:
Mack Magner - Goodway Group, Director, Planning & Media Strategy
Sina Barahmand - USIM, Senior Programmatic Media Trader
YOU MAY ALSO LIKE...
MediaPost All Stars
Brand Insider Summit QSR
November 20 - 23, 2024
