by Steve McClellan
WARC now says global spending will climb just 3.2% versus the more optimistic 4.6% it had predicted just a few months ago. If the … Read the whole story
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by David Goetzl
The recently completed cable upfront marked a 16% increase over last year and set an all-time record with $9.29 billion in spending commitments for … Read the whole story
by Steve McClellan
Nielsen CEO Dave Calhoun lauded the company's recent deal with Walmart to collect and report the big-box giant's sales as part of industry reports. … Read the whole story
COMMENTARY
by Rocky Sisson
Outdoor has always done a good job of targeting geographically, while competitive media target demographically. Now with the Traffic Audit Bureau's "eyes-on" measurement, the … Read the whole story
by Wayne Friedman
NBC's way out of its fourth-place position among all broadcast networks will come from a renewed association with upscale programming, says Robert Greenblatt, chairman … Read the whole story
by Wayne Friedman
A sports cable network will now get an older name: NBC Sports Network will be the new name of Versus. The move is the … Read the whole story
by Erik Sass
Two of the radio industry's biggest content providers, Dial Global and Westwood One, will merge their businesses sometime in the fourth quarter. The stock … Read the whole story
by Erik Sass
If you feel like digital out-of-home video is suddenly everywhere you go, you're not alone: Some 138.5 million U.S. adults recalled having seen digital … Read the whole story
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by David Goetzl
New Nielsen data shows that African-Americans watch considerably more TV than other demographic groups, while Asian-Americans watch notably less, although the group consumes the … Read the whole story