MediaDailyNews
Wednesday, August 10, 2011
  • Offline, On: Ad Campaign Effectiveness Dives
    by Steve McClellan

    In the advertising and marketing world, the shaky economy had everybody off their game in the first half of 2011, including agencies, advertisers and … Read the whole story

  • Disney Posts Strong Return Cross-Business, Cable Revs Up 7%
    by Wayne Friedman

    Walt Disney posted strong revenue and advertising results for most of its businesses for its third-quarter fiscal period. Disney's media networks grew 5% to … Read the whole story

  • Magazine Circs Slip Again, Celeb Tabloids Hard-Hit
    by Erik Sass

    The total paid and verified circulation of 418 American consumer magazines tracked by the Audit Bureau of Circulations declined 1.36% to 301 million in … Read the whole story

  • Scripps Cable Nets Feasts On Higher Revs
    by Wayne Friedman

    Scripps Networks Interactive's big cable networks -- HGTV and Food Network -- grabbed double-digit percentage increases in advertising sales in the second quarter. Advertising … Read the whole story

  • Rentrak Courting MTVN Renewal, Revs Spike 21%
    by David Goetzl

    MTV Networks, which gave a boost to Rentrak's national TV measurement service with a 2010 deal to use its data, is no longer a … Read the whole story

  • Cablevision Tunes Into 13% Rise In Ad Revs
    by David Goetzl

    Cablevision said its ad revenues in the New York market rose 13% in the second quarter, partly due to its efforts in advanced advertising. … Read the whole story