Tuesday, August 30, 2011
  • rVue Brings Social Media Into Actual Society, Digital Out-Of-Home Net Offers 'Groupon' Deals At Retail

    Digital out-of-home technology firm rVue is launching a new direct marketing platform, rVue Direct, with smartphone interactivity that allows marketers to offer consumers real-time, … Read the whole story

  • NBA Lockout Could Slam Regional Sports Nets

    Regional sports networks carrying NBA games would likely be forced to sacrifice some of the huge affiliate fees that drive their businesses if the … Read the whole story

  • Google Expanding TV Platform, Will Roll Out U.K. In 2012

    Google chairman Eric Schmidt said the company would launch a version of its Google TV streaming product in the UK in early 2012. The … Read the whole story

  • MPG Taps Brankovic To Lead Dannon In U.S.

    Media shop MPG, a unit of Havas Media, has hired Adnan Brankovic to lead its North American assignment for Dannon, a key international client. … Read the whole story

  • NASCAR Pushes College Marketing Efforts

    NASCAR is going on campus to recruit a new generation of potentially up-market fans. The racing circuit will look to a pair of "brand … Read the whole story

  • Giants Bring Twitter To Games, Broadcasts

    New cross-channel media initiatives are getting complicated. Take the latest social media push from the New York Giants, in partnership with Mass Relevance, covering … Read the whole story