A week after unveiling an aggressive plan to convince the ad industry to use its new Facebook panel as the "GRP" for online advertising … Read the whole story
Days after it became known that one top neuroscience-based marketing researcher was on the block, another announced a multi-million dollar round of funding that … Read the whole story
News Corp. COO Chase Carey said the company has "no immediate plans" for a "Simpsons" cable channel. On the cable front, Carey said the … Read the whole story
While the economic outlook is uncertain, Aegis CEO Jerry Buhlmann said that so far, advertisers are not cutting back on planned 2011 budgets. He … Read the whole story
Finding the perfect hyperlocal advertising formula has been a challenge for all types of media. Both local radio and TV have a great way … Read the whole story
Coming off some multiple consumer snafus, Netflix continues to make -- and extend -- its roster of nonexclusive licensing TV deals. The newest one … Read the whole story
Even as Hulu -- a joint venture of ABC, Fox and NBCU -- is for sale, CEO Jason Kilar gave credit to the company's … Read the whole story
While advertisers are sticking to their 2011 budgets, for now, WPP CEO Sir Martin Sorrell told a crowd of investors and analysts in New … Read the whole story
News Corp. is facing the threat of further legal action in the U.S. Federal prosecutors from the U.S. Department of Justice are seeking information … Read the whole story
Emilio Romano, who headed the parent of Mexicana airlines from 2004-07 along with various media roles, is taking over NBCUniversal's Telemundo unit as president. … Read the whole story
Netflix management defended its recent and dramatic business model changes -- price increases, branding shifts -- saying they responded quickly to a changing marketplace. … Read the whole story