The TV ratings gods both gaveth and tooketh away Thursday as two unrelated stories sent the shares of Nielsen plummeting and rival Rentrak soaring. … Read the whole story
Large advertisers rely on television because it best satisfies reach and frequency goals better than available alternatives. But many marketers believe the medium has … Read the whole story
Interpublic's CEO Michael Roth says his agency can hit previously issued forecasts of betwen 4% and 5% organic revenue growth and 9.5% profit margins … Read the whole story
The Traffic Audit Bureau's "Eyes-On" metric for outdoor advertising is a significant advance for a media currency being based on ad exposure. So why … Read the whole story
Despite the uncertainty surrounding the economy, Miles Nadal, CEO of ad holding company MDC Partners said it is a "Wall Street fallacy that media … Read the whole story
Viacom ad growth is projected to come in below expectations in the current quarter, partly because of program scheduling matters, but the overall ad … Read the whole story
Over the past five years, sports programming has climbed sharply among U.S. viewers -- with reality TV programming maintaining its position at the most … Read the whole story
Perhaps the most highly touted show of the fall season, Fox's "X Factor" hit its starting note a bit flat in its season premiere … Read the whole story
A year after an industry alliance helped defeat a proposed exigent rate increase by the U.S. Postal Service, the price hike may go through … Read the whole story
Universal Music Group has selected WPP's MediaCom for media planning and buying duties. The award signals a new strategic approach for the music company, … Read the whole story