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by Wayne Friedman
The fallout and media coverage over the scandal at Penn State has caused one of ESPN's advertisers to temporarily pull its college football TV … Read the whole story
COMMENTARY
by George Parker
Perhaps in order to create the agency of the future, we should look at what made the great agencies of the past. A visit … Read the whole story
by Wayne Friedman
Viacom witnessed a continued rise in advertising revenues in its fiscal fourth quarter, but the company also warned of a unexpected decline in Nielsen … Read the whole story
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by Wayne Friedman
Walt Disney noted higher advertising results at both its media properties for its current reporting period -- but things could be slowing down. Total … Read the whole story
by David Goetzl
An NFL executive said the league's tap dance with Time Warner Cable on a carriage deal for the NFL Network is progressing, but an … Read the whole story
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by Steve McClellan
Havas has teamed with China's MedMed Group, one of the region's big integrated healthcare communications agencies. The partners will jointly work on client business, … Read the whole story
by David Goetzl
A major influx from a "Mad Men" syndication deal with Netflix drove Lionsgate to record TV revenues in the July-September quarter, but the TV … Read the whole story
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by Erik Sass
Source Interlink Media is expanding the reach of its digital publishing portfolio with a new Google TV app from Motor Trend that will provide … Read the whole story
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by Steve McClellan
WPP's MEC is putting together the UK's first "celebrity hangout" social media event designed to drive awareness for both Google+, the social network that … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
Nielsen -- which, by the way, has a "solution" to fix this -- recently analyzed a 200-million-impression CPG campaign geared toward women 25-54 that … Read the whole story