The 30-second TV spot is far from dead -- but the time has come to stop thinking about TV ads as stand-alone messages. Rather, … Read the whole story
Former DreamWorks and MTV Networks executive John Shea will be executive vice president and chief marketing officer for NBCUniversal's Entertainment & Digital Networks and … Read the whole story
Video ad network YuMe just received another strategic investment of $12 million from Samsung Ventures, the venture capital arm of the Samsung Group, along … Read the whole story
MTV is well-known for overhauling its programs in order to appeal to its target audience, since its previous core demo ages up. Several years … Read the whole story
Several Omnicom Group agencies are teaming with the University of Georgia's Grady College of Journalism and Mass Communications to create a new fellowship designed … Read the whole story
Clear Channel Airports, a division of Clear Channel Outdoor, has renewed its partnership with Airport Marketing Income to deliver experiential marketing and sponsorships to … Read the whole story
A new study among 1,000 college-age students ages 17-21 from Jack Myers Media Business Report found that 76% say while watching TV they like … Read the whole story
As it looks to keep itself in the mixed martial arts ring, the Spike network said it would launch a prime-time newsmagazine focusing on … Read the whole story