Advertisers and publishers are still struggling to connect online marketing messages with offline sales, which could boost demand and prices for online ads. To … Read the whole story
ABC is continuing its emphasis on free music as a promotional platform. Starting Sunday, a gratis download of the "episodic score" in drama "Once … Read the whole story
Of the fatal incidents resulting from distraction, 18% involved cell phones. In an effort to combat this trend, the U.S. Department of Transportation has … Read the whole story
Although there have been some weak overall TV sales activity of late, retailers are continuing to stocked in much more 3D TVs in the … Read the whole story
With all the talk about Netflix being a cable killer, some have forgotten about what is still the biggest digital video platform: YouTube. In … Read the whole story
Dentsu, the 110-year-old Tokyo-based agency holding company that is the parent of U.S. agencies 360i and mcgarrybowen, this morning unveiled plans to open a … Read the whole story