U.S. politics, Summer Olympics and European Football Championship ad dollars will provide the overall ad economy with a much-needed shot in the arm, predicts … Read the whole story
On the eve of his first appearance at UBS' annual media week conference in New York, Magna Global Executive Vice President-Director of Global Forecasting … Read the whole story
Digital out-of-home video is getting a large-scale, interactive twist courtesy of National CineMedia and the Audience Entertainment Group, which are jointly introducing a new, … Read the whole story
Consolidation within the UK media agency industry continued this week as WPP confirmed Friday that ad buying and planning subsidiary MediaCom acquired Brilliant Media, … Read the whole story
Seeking to persuade more networks to sign up for its request-for-information product, Canoe Ventures has released data showing effectiveness of RFI campaigns. Canoe argues … Read the whole story
There has been no relief for the newspaper business in the second half of this year, judging by the latest figures from the Newspaper … Read the whole story
Fox isn't planning to slow down come mid-season -- returning "American Idol" for its 11th season and three new dramas. Fox won the fall … Read the whole story
With the show moving off the schedule and its future uncertain, NBC will make comedy "Community" available on Hulu. Read the whole story
Looking to add more heft to its wireless business, three major cable companies have sold off a significant portion of their advanced wireless spectrum … Read the whole story