WPP CEO Martin Sorrell believes the U.S. deficit crisis -- expected to come to a head after the 2012 presidential election -- is the … Read the whole story
Both phone giant Sprint and cable company Cox Communications awarded business to Digitas and MediaVest, respectively. Cox spends about $120 million on ads each … Read the whole story
Unlike many publicly traded companies, Toronto-based MDC Partners doesn't plan on a quarterly basis, said company CEO Miles Nadal. Instead, MDC runs its operations … Read the whole story
Radio has been incorporating mobile into its traditional advertising model for quite some time, leveraging this new medium to more effectively engage advertisers with … Read the whole story
David Zaslav, president and CEO of Discovery Communications, says advertising sales are slowing. But overall, things aren't trending down. Fourth-quarter scatter prices were up … Read the whole story
J.C. Penney is buying a stake in Martha Stewart Living Omnimedia, which will create pop-up stores in J.C. Penney locations nationwide. J.C. Penney and … Read the whole story
The group of publishers launching private online ad exchanges is getting bigger, with this week's addition of GateHouse Media, which owns hundreds of local … Read the whole story
DirecTV's direct response advertisers and agencies will now have a easy time getting and analyzing Nielsen ratings and demographic information. Read the whole story
Adam Herman, a long-time agency media executive and former member of the MediaPost team who was the first editor of MEDIA magazine, has been … Read the whole story