Friday, December 16, 2011
  • Gear Shift: WPP Creates Agency For Ford's Lincoln

    In a bid to reinvigorate the brand, WPP is creating a new boutique agency for Ford's Lincoln luxury model. The as-yet-unnamed agency will be … Read the whole story

  • TV Budgets Shifting To Video Ad Spend

    A 32% rise in digital video advertising dollars coming from TV budgets is forecast. Video ad spending is growing at a fast rate and … Read the whole story

  • Publicis' Levy: 2012 Will Be Tough, Agency Must Up Its Game

    Publicis Groupe CEO Maurice Levy told company employees Thursday that 2011 has been a "difficult year" and that it is going to take all … Read the whole story

  • PBS Kids: Ratings Rise Attracts New Sponsors

    The PBS Kids programming block says it has seen a strong ratings rise in nearly every demographic recently versus a year ago. As a … Read the whole story

  • TV Guide Network Becomes More 'Network,' Less Guide

    TV Guide Network wants advertisers to know it's becoming a lot more TV and considerably less guide. The cable network, which started as scrolling … Read the whole story

  • Rovi Taps Carson As CEO

    Rovi Corp., which is seeking to build a robust advanced advertising business, has named Thomas Carson as president-CEO. He succeeds Alfred J. Amoroso, who … Read the whole story

  • Robinson Steps Down as NYTCO CEO

    One of the nation's leading newspaper publishers is undergoing a change in leadership, with Janet Robinson's decision to step down as CEO of the … Read the whole story

  • Cablevision COO Rutledge Exits

    In a surprising move, Cablevision said COO Tom Rutledge, one of the most respected cable industry executives, will resign later this month from the … Read the whole story

  • Mag Bag: Amazon Plans Kindle Fire Upgrade

    Amazon's Kindle Fire devices will be getting an online software update over the next two weeks. The negative reviews of its magazine-reading capabilities were … Read the whole story

  • Once A Newspaper Reader...

    eMarketer this week reported that in 2011, adult consumers said they spent 65 minutes a day on mobile devices, versus 44 minutes with print … Read the whole story