In a bid to reinvigorate the brand, WPP is creating a new boutique agency for Ford's Lincoln luxury model. The as-yet-unnamed agency will be … Read the whole story
A 32% rise in digital video advertising dollars coming from TV budgets is forecast. Video ad spending is growing at a fast rate and … Read the whole story
Publicis Groupe CEO Maurice Levy told company employees Thursday that 2011 has been a "difficult year" and that it is going to take all … Read the whole story
The PBS Kids programming block says it has seen a strong ratings rise in nearly every demographic recently versus a year ago. As a … Read the whole story
TV Guide Network wants advertisers to know it's becoming a lot more TV and considerably less guide. The cable network, which started as scrolling … Read the whole story
Rovi Corp., which is seeking to build a robust advanced advertising business, has named Thomas Carson as president-CEO. He succeeds Alfred J. Amoroso, who … Read the whole story
One of the nation's leading newspaper publishers is undergoing a change in leadership, with Janet Robinson's decision to step down as CEO of the … Read the whole story
In a surprising move, Cablevision said COO Tom Rutledge, one of the most respected cable industry executives, will resign later this month from the … Read the whole story
Amazon's Kindle Fire devices will be getting an online software update over the next two weeks. The negative reviews of its magazine-reading capabilities were … Read the whole story
eMarketer this week reported that in 2011, adult consumers said they spent 65 minutes a day on mobile devices, versus 44 minutes with print … Read the whole story