Thursday, December 22, 2011
  • WPP Ups Asian Holdings, Buys Stake In Chinese Agency

    WPP has gone on a holiday shopping spree acquiring or investing in six agencies and two technology firms in the last month, most in … Read the whole story

  • Frenemies With Benefits: comScore, Nielsen Deal Seen As Positive For Online Ad Market

    Wednesday's surprise patent litigation settlement between online audience measurement giants comScore and Nielsen is expected to accelerate innovation, creativity, improvements, and possibly even better … Read the whole story

  • Mobile To Hit 15% Of Ad Spend By 2016

    The spread of smartphones and expansion of mobile media will help the global mobile ad market grow more than six-fold from $3.4 billion in … Read the whole story

  • NBA Sweetens Cable Pass To Appease Fans

    Looking to perhaps curry favor over possible angry TV sports fans, the NBA will offer its pricey out-of-market games to consumers free for the … Read the whole story

  • 'Idol,' 'Glee' Dominate TV Searches

    Top-rated TV shows like "American Idol" generally will be the top show when it comes to consumer search engine requests. But some surprises continue … Read the whole story

  • Pepsi Plugs 2 Super Bowl Spots

    PepsiCo, which had said it would be back in the Super Bowl in February plugging its flagship brand after a year off, said Wednesday … Read the whole story

  • NFL Stars Join Ad Council For African Campaign

    With the drought and famine in the Horn of Africa getting worse by the day, the Ad Council and U.S. Agency for International Development … Read the whole story

  • ESPN Revamps Hawaii Bowl

    ESPN has reached a deal to turn the Sheraton Hawaii Bowl into a match-up that includes a team from the Mountain West Conference (MWC) … Read the whole story