by Steve McClellan
While year-to-year agency costs for commercial production remained close to flat this year, cost increases for the production houses doing the work were a … Read the whole story
by Wayne Friedman
Fox's "X Factor" may not have hit the ratings heights as promised to advertisers, but from a digital and social media perspective, the singing … Read the whole story
by Erik Sass
College football fans, rejoice. Those who want to hear the live play-by-play of every single bowl game played during the 2011-2012 college football postseason … Read the whole story
by Gavin O'Malley
One could say that branded, Super Bowl-centered, crowd-sourced video contests are so 2010. Feeling otherwise, Chevrolet has tapped Microsoft Advertising and crowd-sourcing agency Mofilm … Read the whole story
by David Goetzl
Santa still can deliver gifts to marketers. Four spots featuring the icon proved to be among the most effective holiday ads this season, including … Read the whole story

COMMENTARY
by Larry Dobrow, Featured Columnist
Like many people who spend too much time with media, I'm convinced that it will eventually kill us. Perhaps not directly - the disembodied-hand-bursting-through-screen-to-choke-us-senseless … Read the whole story
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by Joe Mandese
285 Madison Avenue, the headquarters of WPP's Y&R unit, which as been closed since Dec. 14 when a Y&R executive was killed in a … Read the whole story