MediaDailyNews
Wednesday, December 28, 2011
  • SMG's Desmond Reportedly A Yahoo 'Dark Horse'
    by Steve McClellan

    Laura Desmond, the CEO of Publicis' Starcom MediaVest Group, and one of the most powerful media execs on Madison Avenue, reportedly has emerged as … Read the whole story

  • COMMENTARY
    Christmas Is A Self-Curated Affair
    by Mike Bloxham, Op-Ed Contributor

    Media has been a part of the holiday season for centuries. The form may have changed, but the essence of seasonal cheer, religious observance … Read the whole story

  • Sports Sponsorships Predicted To Outpace Gate Revs
    by Steve McClellan

    Sports sponsorships, which took a financial hit during the recession as marketers looked for easy ways to cut budgets, are rebounding strongly. A new … Read the whole story

  • All The News That's Fit To Divest: NY Times Agrees To Sell Pulitzer-Winning Papers
    by Joe Mandese

    The New York Times Co. Tuesday said it agreed to sell its Regional Media Group, including 16 newspapers and related businesses, to Halifax Media … Read the whole story

  • NBA Slam-Dunks Return To TV
    by Wayne Friedman

    NBA fans may have had mixed feelings about the labor disputes -- but it didn't show for the first games on Christmas Day of … Read the whole story

  • Creative Must Improve To Secure Cross-Screen Engagement
    by David Goetzl

    When it comes to running integrated campaigns across multiple screens, some sales executives suggest the content pipeline remains too empty and advertisers need to … Read the whole story

  • Extra! Extra! Local Newspaper Readership Stays Strong
    by Erik Sass

    Local newspapers remain the dominant source of news in small towns and rural areas. Seventy-four percent of residents of these areas said they read … Read the whole story