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by Joe Mandese
Citing the ongoing financial crisis in the Eurozone, WARC this morning issued a downgrade to its 2012 global ad spending forecast. The forecast, which … Read the whole story
by David Goetzl
Google's auction-based TV ad market has picked up inventory from cable operator Cox Communications, boosting its reach into 42 million homes. The online Google … Read the whole story
COMMENTARY
by Michael Wiley
While the evolving marketplace creates significant challenges for even the most savvy marketers, a disciplined and progressive approach to these dilemmas will be the … Read the whole story
by Wayne Friedman
The latest Nielsen report says over one-third of U.S. television homes now have four TV sets. The exposure to advertising may explain another trend: … Read the whole story
by Erik Sass
Facing a powerful incumbent in the form of Pandora, radio groups that compete in the broadcast realm are closing ranks online, joining forces to … Read the whole story
by Erik Sass
More competitors are entering the contest to control drive-time listening and advertising. Now, digital ad network TargetSpot will begin placing ads in streaming audio … Read the whole story
by Steve McClellan
TD Ameritrade is trading in its longtime ad campaign featuring actor Sam Waterston for a slick new presentation breaking today in spots that contain … Read the whole story
by Fern Siegel
Digital content company DoubleBounce just signed Yahoo and AOL as clients. The company secures cable TV pilots from successful production companies and then transforms … Read the whole story
by Wayne Friedman
Dish Network unveiled a big-capacity DVR at the Consumer Electronics Show today -- with an unusual function that allows users to record 1,000 hours … Read the whole story
by Erik Sass
2100 Trust, the group of investors originally formed to make a bid for 'The Boston Globe,' has turned its attentions farther north with the … Read the whole story
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by Steve McClellan
Bill Gates' digital media company Corbis has acquired Norm Marshall & Associates (NMA), the branded content and entertainment marketing outfit Read the whole story
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by David Goetzl
Univision has landed its first distribution deal for its three national cable networks, set to launch by April 1. Satellite operator Dish will offer … Read the whole story