by Laurie Sullivan
IPG Mediabrands will move to a pay-for-performance model that links the agency's performance and compensation to the clients' business outcome, according to Global CEO … Read the whole story
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by Joe Mandese
It's been said that, in the advertising business, the "inventory goes down the elevator every night" The problem with that quote, which is usually … Read the whole story
by Erik Sass
There is more consolidation and cost-cutting afoot in the newspaper industry. The 'Worcester Telegram & Gazette,' owned by The New York Times Co., is … Read the whole story
by Steve McClellan
Four Seasons Hotels and Resorts is conducting a global review of its advertising, media and CRM assignments. Word of the review comes shortly after … Read the whole story
by Erik Sass
New digital out-of-home video displays targeting prospective car buyers will reach 1,000 auto dealerships in the U.S. and Canada by the end of the … Read the whole story
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by David Goetzl
The Ion network is moving further into the entertainment news business as part of YouTube's effort to establish a string of channels on its … Read the whole story
by Wayne Friedman
Big-time event network programming was in force Sunday with the NFL playoff on Fox easily besting NBC's "Golden Globes," though both did well in … Read the whole story
by Joe Mandese
WPP Digital unit Possible Worldwide is making it possible for celebrity chef and celebrated merchandiser Wolfgang Puck to interact directly, and personally, with influential … Read the whole story
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by David Goetzl
Disney held firm as the ninth-most-valuable brand in the world, while MTV dropped several slots, but remained in the top 60. Others with significant … Read the whole story
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by Joe Mandese
WPP's Kantar Media unit released one of its usual historical reviews of Super Bowl performance leading up to this year’s Big Game, and calculates … Read the whole story
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by Wayne Friedman
The Nielsen Company says the German advertising market moved up a solid 3.5% in 2011 over 2010, to a value of $32.7 billion -- … Read the whole story