Dominic Proctor, the longtime CEO of Mindshare Worldwide, has been named president of the shop's management oversight arm, GroupM. The position at the WPP-owned … Read the whole story
A highly respected securities analyst has just initiated coverage of three of Madison Avenue's biggest holding companies - WPP, Interpublic and Omnicom - and … Read the whole story
Fueled by new technologies and rapid device adoption, total U.S. spending on mobile media is expected to grow 30% this year to $55 billion. … Read the whole story
KEY LARGO, FL - One of the greatest challenges confronting the ad industry over the past several decades has been media fragmentation, but most … Read the whole story
Media General, which owns newspapers and broadcast TV stations in a number of states, reported that total revenues decreased 11.7% to $168 million in … Read the whole story
TRA Inc, the marketing analytics company that merges media and consumer purchasing data, has announced a deal with Experian Automotive, to create TV Auto … Read the whole story
More revenue from new digital residential customers helped Time Warner Cable witness big net income gains for the fourth quarter 2011. Total revenue for … Read the whole story
In order to keep marketers up to date, two big magazine publishers have released data from new studies focused on male and female consumers. … Read the whole story
After posting better-than-expected subscriber growth in the fourth quarter, Netflix shares surged Thursday -- up 22%, closing at their highest point since October. Still, … Read the whole story
As Spanish-language networks proliferate and tout the buying power of Hispanics, new data shows weak economic indicators among the group versus the general public. … Read the whole story
I kind of miss the old days, when a TV network launched a new program and people either watched it or not. Now it's … Read the whole story