COMMENTARY
by Bill Duggan
If you want to create mass awareness, there's nothing like TV. If you want to start a word-of-mouth campaign, there's nothing like social for … Read the whole story
by Steve McClellan
Publicis Groupe's media agency Spark, part of the Starcom MediaVest Group, is being injected with new executive talent and additional name-brand clients. Starcom veteran … Read the whole story
by Steve McClellan
Omnicom Group reported that revenues climbed 10.6% to almost $13.9 billion in 2011. Omnicom CEO John Wren characterized results as "very strong," despite the … Read the whole story
COMMENTARY
by Mike Bloxham, Op-Ed Contributor
For those that watched the Grammys (hereafter known as the Adelies), it's likely you saw one of the most remarkable and striking pieces of … Read the whole story
by Joe Mandese
Most agencies try to create campaigns that move people to act not just with their minds, but also with their feet. A new one … Read the whole story
-
by Joe Mandese
In a move that will make it easier for agencies to plan, buy, and perhaps most importantly, process new and emerging digital radio advertising … Read the whole story
-
by David Goetzl
Arbitron COO Sean Creamer said Tuesday the company has developed a "high-level framework" for its product measuring digital radio streaming, though getting the industry … Read the whole story
by Wayne Friedman
Although ratings have dipped for the "Academy Awards" in recent years, it remains the least advertising-cluttered high-rated annual TV program. For the 2012 Oscars, … Read the whole story
by Erik Sass
Akoo, which operates AkooTV, a digital out-of-home video network delivering entertainment content and advertising, is adding to its capabilities to create original entertainment content … Read the whole story
by Wayne Friedman
NBC. It won another Monday night, topping perennial Monday night champ CBS, thanks to "Smash" and "The Voice" -- which retained solid ratings, although … Read the whole story
by Erik Sass
Former Vogue publisher Tom Florio is joining B2B publisher and events producer Advanstar as CEO of its new fashion group, where he will oversee … Read the whole story
-
by David Goetzl
A new report suggests TV watching via broadband is on the rise, while devices facilitating over-the-top viewing are gaining more traction. Parks Associates found … Read the whole story