January 25, 2023
Wednesday, March 21, 2012
MDC Partners has purchased TargetCast TCM, a New York independent media agency founded a decade ago by agency veterans Steve Farella and Audrey Siegel. … Read the whole story
New research from Ernst & Young indicates that 88% of TV viewers say they multitask with a computer while watching TV. And nearly half … Read the whole story
- COMMENTARY
Sports events -- March Madness, the Olympics -- leave an indelible mark on media usage for their respective lifespan. This flow of interaction -- … Read the whole story
Taking out local digital business, BIA/Kelsey says local traditional media revenues -- TV, print, radio and other local media -- will barely move by … Read the whole story
In another striking move for the upstart measurement company, Rentrak has inked a deal with the CW network, where the entity owned jointly by … Read the whole story
Premium networks like HBO, Cinemax and Showtime registered impressive subscriber bumps, giving the sector more momentum than the overall customer additions to cable, satellite … Read the whole story
The Audit Board of Circulations is introducing a new report format that will offer significantly more detail on consumer magazines' digital publications, incorporating several … Read the whole story
One year after it unveiled the digital paywall for 'The New York Times' online, the New York Times Media Group has about 454,000 paying … Read the whole story
Amid lackluster advertising sales results, New York-area cable, telco and phone company Cablevision Systems Corp is changing its most senior advertising sales executive. It … Read the whole story
