Wednesday, March 21, 2012
  • MDC Acquires TargetCast, Forms Maxxcom Global Media

    MDC Partners has purchased TargetCast TCM, a New York independent media agency founded a decade ago by agency veterans Steve Farella and Audrey Siegel. … Read the whole story

  • IPG: Mobile Key To Agency Growth

    New research from Ernst & Young indicates that 88% of TV viewers say they multitask with a computer while watching TV. And nearly half … Read the whole story

  • Mad March Media

    Sports events -- March Madness, the Olympics -- leave an indelible mark on media usage for their respective lifespan. This flow of interaction -- … Read the whole story

  • Flat Growth Predicted For Local Trad Media

    Taking out local digital business, BIA/Kelsey says local traditional media revenues -- TV, print, radio and other local media -- will barely move by … Read the whole story

  • CW Signs Up For Rentrak Service

    In another striking move for the upstart measurement company, Rentrak has inked a deal with the CW network, where the entity owned jointly by … Read the whole story

  • Premium TV Nets Add Subscribers, Momentum

    Premium networks like HBO, Cinemax and Showtime registered impressive subscriber bumps, giving the sector more momentum than the overall customer additions to cable, satellite … Read the whole story

  • ABC Expands Digital Magazine Circ Reporting

    The Audit Board of Circulations is introducing a new report format that will offer significantly more detail on consumer magazines' digital publications, incorporating several … Read the whole story

  • 'NYT' Paywall Pays Off: 450,000 Subscribers

    One year after it unveiled the digital paywall for 'The New York Times' online, the New York Times Media Group has about 454,000 paying … Read the whole story

  • McCastle Takes Helm Of Cablevision Media Sales

    Amid lackluster advertising sales results, New York-area cable, telco and phone company Cablevision Systems Corp is changing its most senior advertising sales executive. It … Read the whole story