In a major push to shift the ad industry's focus from the traditional age- and sex-based demographics that have been the foundation of media … Read the whole story
The precipitous decline in the newspaper industry continued in 2011, when total advertising revenues fell to $23.9 billion, down 7.3% from $25.8 billion in … Read the whole story
Living up to its name, Los Angeles-based digital agency Something Massive has acquired New York-based Circ.us, a tech-focused creative shop best known for some … Read the whole story
Speaking on a panel at the Advertising Research Foundation conference, agency executives stressed the need for integrated data insights that allow true insight into … Read the whole story
Nick Pahade, a former top digital media executive at Publicis and WPP, has been tapped to succeed Tim Spengler as president and CEO of … Read the whole story
Reflecting the growing importance of the U.S. Hispanic marketplace to marketers and advertisers, the last few months have brought a flurry of activity in … Read the whole story
Does Netflix help increase ratings? Perhaps. After the first four seasons of "Mad Men" were made available last summer, allowing for catch-up viewing, season … Read the whole story
Much has been made about TV driving online social media interaction. But what about the traditional tell-your-neighbor stuff? In industry argot, it's word of … Read the whole story
ESPN is pulling in March Madness-crazed fans on mobile devices. New research from NPD shows the cable sports network was the most popular mobile … Read the whole story
Overall home rentals of DVD and Blu-ray disc continue to drop. But one segment of the business, kiosk rentals, continues to grow. The biggest … Read the whole story
NCAA's March Madness had to share the madness with the premiere of "Mad Men" on Sunday night. CBS squeaked through with a win on … Read the whole story