Just weeks before the big upfront advertising market is set to begin, the promising cable news channel Current TV and its high-profile news commentator … Read the whole story
The recession may be officially over, but marketers are under increasing pressure to find cost savings and reductions in their marketing and advertising budgets. … Read the whole story
MTV is turning to cutting-edge art to build interest. In partnership with an arm of MoMA and non-profit Creative Time, the trio will launch … Read the whole story
The Council for Research Excellence, the Nielsen-funded group looking to advance industry research, said it has issued a request for proposal for a study … Read the whole story
While 2011 saw fewer announcements of layoffs and buyouts in the newspaper industry than previous years, attrition continued quietly and relentlessly, with the nation's … Read the whole story
With around eight weeks left of the 2011-2012 television season, Fox is still leading the pack -- but in a much narrower race than … Read the whole story
Given that consumer viewpoint, many agencies have adopted favorite causes or organizations as a way to drive change. For example, Interpublic and UM, both … Read the whole story