Thursday, April 19, 2012
  • Festival of Media Global: WPP, Coke Win Big Honors

    For campaign work, it wasn't a great year for U.S. contenders at the Festival of Media Global Conference, which convened earlier this week in … Read the whole story

  • Uncommon Sense: Get Lost: Siri, GPI and Why Me?

    We wake up one morning to discover that we've become prisoners of efficiency. Turns out our only real mistake was not turning off our … Read the whole story

  • Media General Broadcast Revs Up 12%

    Media General grabbed double-digit gains in revenue from its television stations amid higher political advertising and retransmission revenue in its first quarter of 2012. … Read the whole story

  • ABC News Radio Taps TargetSpot For Digital Ads

    TargetSpot, which operates an online audio, display, and video advertising network, has landed another partner, ABC News Radio. The deal gives TargetSpot access to … Read the whole story

  • Nielsen Strengthens Online Campaign Ratings For Ads

    Nielsen has inked a deal to buttress its Online Campaign Ratings, days after AOL said it would use the data as a first-of-its-kind carrot … Read the whole story

  • Ram Drives A&E 'Longmire' Sponsorship, Integration

    The latest brand/programming fusion for A&E involves Chrysler's Ram trucks and new drama "Longmire," which airs in June. Driving the link was A&E Networks' … Read the whole story

  • WPP Buys Film Consultant First Movies International

    WPP, through its global strategic communications consultancy firm, Penn Schoen Berland, has acquired First Movies International; its clients include Disney, Paramount and Sony. The … Read the whole story

  • MSN, FoxSports Sites Team For Olympic Coverage

    In the run-up to the Summer Olympics, networks and online publishers are not letting NBC Sports have all the fun. For the first time, … Read the whole story

  • 'Voice,' 'NCIS' Grab Tuesdays

    Tuesday witnessed almost a dead heat among three networks -- Fox, NBC, and CBS -- for top honors among the key 18-49 viewers, with … Read the whole story