Tuesday, April 24, 2012
  • ZenithOptimedia Enlivens Brand, Brings 'ROI Agency' To Life

    ZenithOptimedia Group is refreshing its marketplace branding with the new addition of a "Live ROI" tagline to underscore the shop's real-time ROI accounting capabilities. … Read the whole story

  • Ralph Lauren Puts Digital Assignment In Review

    Iconic fashion retailer Ralph Lauren has put its digital media agency assignment into review, according to sources. The incumbent is Razorfish, a unit of … Read the whole story

  • Tribune Invests In Journatic, Extends Hyper-Local Content

    Tribune Company has invested in Journatic, a provider of extensive local content to media companies and advertisers. Terms of the investment were not disclosed. … Read the whole story

  • NimbleTV Begins Beta Push For TV Everywhere Service

    With the backing of some prominent media venture capital firms, NimbleTV is looking to start as a subscription TV service. It intends to bring … Read the whole story

  • Bee Media Buys Adcentricity

    Mobile and place-based media are being fused with the acquisition of Adcentricity, which aggregates digital out-of-home networks, by Bee Media, which operates a mobile … Read the whole story

  • Subscribers Jump At 'TV Network' Netflix

    Netflix CEO Reed Hastings is hammering home the idea that the company believes it is squarely in the TV business, saying that increased competition … Read the whole story

  • Sunday Remains Tough For Broadcasters

    Rolling into the final weeks of the season -- and right before the big May finales are set to commence -- Sunday nights continue … Read the whole story