Looking to further expand its digital footprint, Discovery Communications has entered into an agreement to buy Web video programmer Revision3. Financial terms of the … Read the whole story
More Internet and phone consumers at Cablevision Systems helped the company maintain its revenue levels in its first quarter of 2012 versus the same … Read the whole story
Any brand can do something that it regrets. But it is exceedingly rare for one megabrand to announce two mega-stupid ideas on the same … Read the whole story
MPG's Collaborative Alliance has entered into a formal agreement with Nielsen TV audience measurement rival Rentrak, and its first project is to create a … Read the whole story
Amid still-troubling TV network ratings concerns -- and some weak advertising results -- Viacom's media networks were the highlight of its quarterly earnings report. Read the whole story
You can rant and rave all day long about the shift in media use to digital platforms and how interactivity enhances the prospects for … Read the whole story
Despite suspected viewership concerns over Netflix, Viacom chief executive Philippe Dauman defended Nickelodeon's deal with the subscription video demand service, noting it brings both … Read the whole story
Childhood obesity poses a grave threat to the current and future health of young Americans, prompting initiatives from the public and private sectors. The … Read the whole story
'Cosmopolitan' is looking to connect with consumers close to the point of purchase through a partnership with EYE, which operates a network of digital … Read the whole story
Univision CEO Randy Falco acknowledged the increased competition in the Spanish-language TV space, but suggested the company's entrenched leadership will continue -- even as … Read the whole story
In another sign that hard-liquor advertisers are increasingly warming to cable TV campaigns, Jagermeister is launching its first effort on networks such as Comedy … Read the whole story
Bob Garfield, long-time advertising and media industry columnist, critic, author, essayist, pundit, international lecturer and co-host of National Public Radio's Peabody Award-winning "On the … Read the whole story