In an Advertising Research Foundation presentation Wednesday, Horizon Media's top researcher Brad Adgate illustrated just how much ratings and costs have been moving in … Read the whole story
Consumer spending growth slowed in the U.S. in April, while comparable spending in the UK fell by the sharpest percentage in almost a year. … Read the whole story
Social marketing firm Vitrue said it has expanded its relationship with NBC Sports, which will give it a role in facilitating social media operations … Read the whole story
A new report from Forrester Research identifies WPP's GroupM as one of the top five providers of cross-channel attribution tools and platforms in the … Read the whole story
As DirecTV offers another promotion for its Sunday Ticket offering, the company's top executive said Tuesday the NFL package is a customer attraction and … Read the whole story
Internet radio listening is surging, according to new data unveiled this week by TargetSpot, which operates a digital audio ad network, and Pandora, the … Read the whole story
The nearly 60-year-old ACC men's basketball tournament is likely to have a corporate title sponsor for the first time next spring. Under a new … Read the whole story
News Corp.'s film and cable units help to give the company a sharp rise in its fiscal third-quarter profits. Net income shot up 47% … Read the whole story
Lin TV Corp. witnessed stronger local and political ad revenues in the first quarter. Local revenues, which include net local advertising revenues, retransmission consent … Read the whole story
With just a couple of weeks left in the broadcast year, the most current season-to-date ratings for the five major English-language broadcast networks ratings … Read the whole story