Some of the networks took advantage of upfront week to push for a new ratings currency that would include seven days of DVR playback … Read the whole story

Calling it Asia's "newest frontier," WPP ad shop Ogilvy & Mather has agreed to acquire a stake in Today Advertising, an agency in Myanmar … Read the whole story

Just days before the 2012-2013 upfront TV ad market is set to begin, the TVB, the television stations' advertising trade group, is making a … Read the whole story

Adobe today will release a series of advancements for Project Primetime that supports TV ad content across connected devices. The new offering, Primetime Simulcast, … Read the whole story

Electronic-guide based service Rovi is teaming up with Nuance Communications so cable TV subscribers can tell their TV sets what they want to watch. … Read the whole story

Delving deeper into original content, Hulu just unveiled three new series and seven exclusively licensed TV shows previously unavailable to U.S. audiences. Premiering throughout … Read the whole story

Clear Channel Airports has partnered with SapientNitro to launch a new version of its "FlySmart" mobile travel app. Its new features include customized content … Read the whole story

It's not just soccer. From NASCAR to the NFL Draft, growth in Hispanic sports viewership is climbing significantly. At the same time, sports advertising … Read the whole story