Thursday, May 24, 2012
  • Initiative Splits Innovations, Digital Units, Rosner To Run Innovations

    Nearly a year after combining the operations, media shop Initiative is now de-coupling its Innovations and Digital units. The move comes after MillerCoors consolidated … Read the whole story

  • Uncommon Sense: FUCCEM

    Everyone else seems to be engaged in various extraordinary efforts to optimize a patently failing traditional ad model. The industry is suddenly engaged in … Read the whole story

  • Local Cable Grows Political Ad Dollars

    It may come as no surprise that spot TV is still the media-buying tool of choice for presidential candidates' advertising campaigns -- but local … Read the whole story

  • WAS Steers Jaguar Social Media Account

    Social media agency We Are Social has been appointed by iconic car brand Jaguar to manage its global social media account after a formal … Read the whole story

  • Paywalls Proliferate, Most DIgital Pros Won't Pay For Them

    While the figures may not be indicative of broader consumer behaviors, over half of digital media professionals who encounter online paywalls say they immediately … Read the whole story

  • Elite, Clear Channel Strike New OOH Deals

    Elite Media in Las Vegas and Clear Channel Airports in Philadelphia signed new deals for out-of-home advertising in transportation venues. The Las Vegas Monorail … Read the whole story

  • McClatchy Newspapers Plan Paywalls

    McClatchy Co., one of the nation's largest newspaper publishers, is planning to introduce online paywalls at its newspaper Web sites. The first batch of … Read the whole story

  • Networks Want 3D Costs Shared

    The TV networks believe other entities should share in the pricey costs to produce in 3D. Presumably, that includes the leagues and rights holders, … Read the whole story

  • Rentrak, MasterCard To Merge TV Audience, Consumer Transactional Data

    Nielsen rival Rentrak this morning announced a deal with credit card giant MasterCard that it says will integrate Rentrak's TV audience data with MasterCard's … Read the whole story