January 25, 2023
Thursday, May 24, 2012
Nearly a year after combining the operations, media shop Initiative is now de-coupling its Innovations and Digital units. The move comes after MillerCoors consolidated … Read the whole story
- COMMENTARY
Everyone else seems to be engaged in various extraordinary efforts to optimize a patently failing traditional ad model. The industry is suddenly engaged in … Read the whole story
It may come as no surprise that spot TV is still the media-buying tool of choice for presidential candidates' advertising campaigns -- but local … Read the whole story
Social media agency We Are Social has been appointed by iconic car brand Jaguar to manage its global social media account after a formal … Read the whole story
While the figures may not be indicative of broader consumer behaviors, over half of digital media professionals who encounter online paywalls say they immediately … Read the whole story
Elite Media in Las Vegas and Clear Channel Airports in Philadelphia signed new deals for out-of-home advertising in transportation venues. The Las Vegas Monorail … Read the whole story
McClatchy Co., one of the nation's largest newspaper publishers, is planning to introduce online paywalls at its newspaper Web sites. The first batch of … Read the whole story
The TV networks believe other entities should share in the pricey costs to produce in 3D. Presumably, that includes the leagues and rights holders, … Read the whole story
Nielsen rival Rentrak this morning announced a deal with credit card giant MasterCard that it says will integrate Rentrak's TV audience data with MasterCard's … Read the whole story
