January 25, 2023
Wednesday, June 13, 2012
Are commercial-specific TV ratings the way to go in the future? Not according to GroupM Global CEO Irwin Gotlieb, who dismisses the idea as … Read the whole story
A Google ad research executive made a pitch Tuesday to use digital metrics as the jumping-off point to build a cross-measurement platform that includes … Read the whole story
TiVo wants to use its platform for t-commerce. The company has inked a deal with PayPal to serve as the payment processing service. TiVo … Read the whole story
Global television advertising sales will continue to climb in the next four years -- albeit at a slower pace than in recent years. PriceWaterhouseCoopers' … Read the whole story
Despite continuing economic uncertainty at home and abroad, U.S. out-of-home advertising will enjoy a cumulative annual growth rate of 4.9% from 2012-2016, increasing to … Read the whole story
It is not enough to promote new TV shows on one's own network. Recent analysis from The Nielsen Company in looking at 60 promotional … Read the whole story
Just International, the Aegis Media London-based business-to-business media agency, has been rebranded as Carat Enterprise in preparation for global expansion. Aegis describes the rebranded … Read the whole story
- COMMENTARY
For the last few years, we've been told to stop referring to digital media and simply think of media. It can only be a … Read the whole story
COMMENTARYIn many quarters, 2012 has been dubbed the year of mobile. According to a 2012 Nielsen report1, smartphone penetration in the U.S. has exceeded … Read the whole story
