In a surprise management shakeup, Brian Terkelsen has been named CEO of New York-based MediaVest USA. Terkelsen will report to Laura Desmond, global CEO … Read the whole story
In the wake of CBS and ABC closing their upfront dealings on Tuesday night, Fox and NBC did the same on Wednesday evening -- … Read the whole story
Nearly 60% of WPP shareholders voted against the company's executive remuneration plan on Wednesday, which included a 60% compensation hike for Sir Martin Sorrell … Read the whole story
A Wall Street analyst estimates the leading Spanish-language broadcasters posted larger volume increases in the upfront market than their general-market counterparts. Univision and Telemundo … Read the whole story
While there is increasing value of social media platforms in relation to entertainment, recommendations of products/services in these arenas aren't universal. A new survey … Read the whole story
Political ad spending continues to boom this year. In the period from May 6-June 3, total TV political spending for the year rose 53% … Read the whole story
Go Daddy, the Internet domain provider that has built a brand partly on Super Bowl commercials, has tapped IPG agency Deutsch for an Olympics … Read the whole story
So far this year, 21% of TV consumers have connected to the Internet through the traditional TV boxes. Connected TV users primarily use their … Read the whole story
The move by the New Orleans 'Times-Picayune' to a less frequent publication schedule has been followed by deep cuts to the newspaper's workforce. In … Read the whole story
VivaKi Chief Strategy & Innovation Officer Rishad Tobaccowala channeled his inner Kafka Wednesday, explaining to a gathering of clients, agency executives, entrepreneurs, VCs, and … Read the whole story
Gunning for content-rich rivals like Netflix, Amazon just reached a major licensing deal with Metro-Goldwyn-Mayer Studios. Among hundreds of other classic films and TV … Read the whole story
The smear campaign launched against the defenseless click borders on scandalous. It reveals the true character of a fragile digital ad industry predicated on … Read the whole story
In the television realm, marketers understand cost-per-thousand. It's how they purchase eyeballs, and it's the single magic number that simplifies every spending decision. But … Read the whole story
Winning companies today are defined not just by their product and service offerings, but by the manner in which they respond to the needs … Read the whole story