MediaDailyNews
Thursday, June 14, 2012
  • MediaVest Names Terkelsen CEO

    In a surprise management shakeup, Brian Terkelsen has been named CEO of New York-based MediaVest USA. Terkelsen will report to Laura Desmond, global CEO … Read the whole story

  • Broadcast Networks Complete Upfront

    In the wake of CBS and ABC closing their upfront dealings on Tuesday night, Fox and NBC did the same on Wednesday evening -- … Read the whole story

  • Most WPP Shareholders Reject Executive Pay Plans

    Nearly 60% of WPP shareholders voted against the company's executive remuneration plan on Wednesday, which included a 60% compensation hike for Sir Martin Sorrell … Read the whole story

  • Spanish Broadcasters Outpace Rivals In Upfront

    A Wall Street analyst estimates the leading Spanish-language broadcasters posted larger volume increases in the upfront market than their general-market counterparts. Univision and Telemundo … Read the whole story

  • Social Media Propels Branded Entertainment On, Off-Line

    While there is increasing value of social media platforms in relation to entertainment, recommendations of products/services in these arenas aren't universal. A new survey … Read the whole story

  • Election Ad Dollars Skyrocket

    Political ad spending continues to boom this year. In the period from May 6-June 3, total TV political spending for the year rose 53% … Read the whole story

  • Go Daddy Taps Deutsch For Olympics Campaign

    Go Daddy, the Internet domain provider that has built a brand partly on Super Bowl commercials, has tapped IPG agency Deutsch for an Olympics … Read the whole story

  • Connected TV Users On Rise

    So far this year, 21% of TV consumers have connected to the Internet through the traditional TV boxes. Connected TV users primarily use their … Read the whole story

  • 'New Orleans Times Picayune' To Lay Off 200

    The move by the New Orleans 'Times-Picayune' to a less frequent publication schedule has been followed by deep cuts to the newspaper's workforce. In … Read the whole story

  • VivaKi's Tobaccowala Debugs Mystery Of Agency Survival: 'We Are Cockroaches'

    VivaKi Chief Strategy & Innovation Officer Rishad Tobaccowala channeled his inner Kafka Wednesday, explaining to a gathering of clients, agency executives, entrepreneurs, VCs, and … Read the whole story

  • Amazon To Offer MGM Classics

    Gunning for content-rich rivals like Netflix, Amazon just reached a major licensing deal with Metro-Goldwyn-Mayer Studios. Among hundreds of other classic films and TV … Read the whole story

  • Uncommon Sense: Love The Click

    The smear campaign launched against the defenseless click borders on scandalous. It reveals the true character of a fragile digital ad industry predicated on … Read the whole story

  • The Metric Muddle

    In the television realm, marketers understand cost-per-thousand. It's how they purchase eyeballs, and it's the single magic number that simplifies every spending decision. But … Read the whole story

  • Marketing as 3D Chess

    Winning companies today are defined not just by their product and service offerings, but by the manner in which they respond to the needs … Read the whole story