U.S. advertising spending will continue to register moderate growth in the upcoming quarters, similar to the levels achieved in the first quarter of 2012. … Read the whole story
Interpublic Group's MagnaGlobal has downgraded its ad revenue growth forecast for 2012. The firm now predicts global ad revenues will rise 4.8% to $480 … Read the whole story
WPP's GroupM has launched what it says is the first reality show in the country, called "GroupM Young Power," streamed on Beijing-based video hosting … Read the whole story
Business-to-business magazine ad pages declined 7.2% in the first quarter of 2011 to 141,777 in the first quarter of 2012, according to the Business … Read the whole story
The new Fox-owned entry will be a broadcast network. It has signed affiliates in 40-plus markets in advance of its mid-August launch. The network, … Read the whole story
Publicis Groupe's ZenithOptimedia is downgrading its global ad-spending growth outlook for 2012, the third ad forecaster to do so this month. Global CEO Steve … Read the whole story
Only Fox's "X Factor" and "Glee" will have their season premieres before the official season begins. Fox gets rolling the week after with "Bones" … Read the whole story
Research from GfK Media might give heat to the argument that cord-cutting is rising with increased digital opportunities, although a GfK researcher disagrees. A … Read the whole story
A recent survey conducted by agency media software and processing firm Strata found that 69% of agency honchos consider social the "focus" of their … Read the whole story