Thursday, August 23, 2012
  • TV Diet Of Repeats Registers Viewer Dips

    Just weeks before the new TV season is about to begin, broadcast and cable networks alike are looking to reverse some major declining programming … Read the whole story

  • Memorable Ads Employ Humor, Supply 'Upbeat' Storyline

    Nielsen research found "audience-appropriate humor" is one of five "common characteristics" that yield successful TV spots based on viewer "memorability." So is relatability. Read the whole story

  • WPP Countersues New Delhi Over Data Controversy

    Last month, New Delhi Television sued WPP and Nielsen in a New York Court, alleging the duo's ratings system in India wa corrupt. Now … Read the whole story

  • Turner Drinks From MLB, Budweiser Sponsorship

    As Major League Baseball extends its sponsorship deal with Anheuser-Busch, TBS will benefit. A cornerstone of the alliance is the sponsorship of the new … Read the whole story

  • Fox, Ad Council Target Texting While Driving

    Using dramatic scenes from "Glee," Fox and the Ad Council are illustrating the risks of texting while driving to teens nationwide with a new … Read the whole story

  • Hallmark Hearts New TV Brand Tagline

    Hallmark Channel just unveiled a new tagline and brand image: "The Heart of TV." Its first in three years. Read the whole story

  • GroupM Names Bluman To Head Digital

    GroupM, the WPP media oversight arm, has created the role of chief digital investment officer for its North American operations and has named digital … Read the whole story

  • Agencies Don't Pin Pinterest

    Pinterest may be the darling of the social media world, but it has not been widely embraced by agencies. A new survey by the … Read the whole story

  • The Whole Story: 2 Views Of Social TV

    Social TV -- in all it's forms -- is on a roll. More apps, more cross-platform promotion and apparently, more engagement. Read the whole story