Mediabrands, the Interpublic Group media arm, has named two executives to the senior management team of its new global media agency Brand Programming Network, … Read the whole story
ESPN has agreed to keep Major League Baseball through 2021. The deal marks a 100% increase in ESPN's annual rights fee, according to MLB. … Read the whole story
The Singapore Economic Development Board has selected WPP's MEC as its media agency for a new $10 million campaign designed to attract foreign businesses … Read the whole story
Time Warner Cable SportsNet -- the name is one of the more prominent signs that the cable operator doesn't plan to alter its brand … Read the whole story
The controversial changes at the "New Orleans Times-Picayune," where the publishing schedule was cut to three days a week, may prove to be a … Read the whole story
When Socit Bic, the French manufacturer, launched the ballpoint Bic Crystal for Her, it set off a firestorm of humorous assault on Amazon. Read the whole story