Friday, August 31, 2012
  • WPP Revs Up 6%, Enjoys Increased Ad Spend Worldwide

    WPP, the largest marketing services holding company by revenue, posted a nearly 6% revenue gain for the first half of the year to just … Read the whole story

  • WPP's HQ Moves From Dublin To London

    WPP said Thursday that the company's board of directors has approved a plan to return the company's headquarters to London from Dublin, where it … Read the whole story

  • DirecTV, Viggle Reward TV Viewers

    DirecTV has an arrangement with Viggle that will provide rewards to viewers of the satellite provider. Viggle, a sort of loyalty program for TV … Read the whole story

  • Mag Bag: 'Southern Living' Adds Digital Watermarks

    "Southern Living" is incorporating Digimarc's "Discover" platform for digital watermarking into editorial content in its September issue. The watermarks allow readers to vote for … Read the whole story

  • Telemundo Nabs Top Sponsors For 'Premios'

    Telemundo said it inked Allstate, Caress and Volkswagen as top-line sponsors for its new "Premios Tu Mundo" (Your World Awards) broadcast. The backers will … Read the whole story

  • Olympic App Revamps As Sports Hub

    NBC is taking an Olympics app that served as a TV Everywhere offering during the games and refashioning it as a general sports programming … Read the whole story

  • Adobe Trumpets TV Everywhere Streaming Success

    Positioning itself as a major force for TV Everywhere, Adobe Systems said it authenticated more than 88 million video streams to U.S. viewers during … Read the whole story

  • Pro Football: NOT 'The Most Effective Advertising Delivery System Ever Invented'

    Earlier this week, "New York Times" ad columnist Stuart Elliott wrote that "professional football is probably the most effective advertising delivery system ever invented." Read the whole story