January 25, 2023
Wednesday, September 19, 2012
As it continues to scale up its $3 billion media agency operation, MDC Partners has appointed agency veteran Dene Callas to the new role … Read the whole story
The downturn in print media has not spared business-to-business publications, which saw total ad pages fall 8.27% in the first half of 2012 year-over-year. … Read the whole story
When it comes to not trusting advertising, text ads of mobile phones and online banners fare poorly. Traditional media -- TV, magazines and radios … Read the whole story
As the blackout of the CW affiliate in a large portion of the New York market settles into its fifth week, a top Cablevision … Read the whole story
Cumulus is bringing its SweetJack daily deal service to 36 new cities around the country, including New York City, Los Angeles, Chicago, Miami and … Read the whole story
After launching its "Enjoy Better" campaign earlier this year, Time Warner Cable has turned to Miami-based La Comunidad to serve as its agency for … Read the whole story
NBC has struck some initial ratings pay dirt with the premiere of its action-drama "Revolution" -- delivering the best results in three years for … Read the whole story
Shopper marketing specialist on the retail food industry SAI Marketing concludes that there are two main camps of food consumers in the country: food … Read the whole story
The recent report that Apple plans to launch its own Web radio service sent tremors through the online music industry. As the biggest player … Read the whole story
- COMMENTARY
Media buyers handling plans in battleground states are already dealing with issues that other media buyers won't have until the final stretch of political … Read the whole story
- COMMENTARY
The real impact of digital was less about replacing one set of companies with another, and much more about changing aspects of how those … Read the whole story
