Tuesday, September 25, 2012
  • Resend: U.S. Postal Service Begins RFP Review

    A U.S. Postal Service rep has confirmed that the Postal Service has scuttled an advertising and marketing RFP review process that began in March … Read the whole story

  • MediaCom Sport Opens Moscow Outpost To Service Major Events

    MediaCom Sport, a unit of WPP, has opened a new office in Moscow in preparation for the 2014 Winter Olympics and the 2018 FIFA … Read the whole story

  • Lower-Income Viewing Offers Distinct Ad Opportunities

    Nielsen says that over the next 10 years, lower-income homes -- which watch more TV than other income groups -- are expected to rise … Read the whole story

  • Emmys Hyped By Social Media Interactions

    Social media TV consumers hyped ABC's "64th Prime Time Emmy Awards" on Sunday night -- much more than a year ago. But the big … Read the whole story

  • Distrust of News Media Hits Record High

    Fewer Americans trust the news media than at any other time in recent history, according to a new Gallup poll, which found that 60% … Read the whole story

  • TV Remains Decision Driver For Purchases

    A study commissioned by the TVB shows that local television is the dominant influencer of decisions throughout the purchase funnel, from awareness at the … Read the whole story

  • SteelHouse Streamlines Video Ad Production

    Ad firm SteelHouse, which specializes in real-time offers and retargeting with video and display advertising, is streamlining the online ad production process with a … Read the whole story