Friday, September 28, 2012
  • Poer Upped To President, SMG Liquid Thread NA

    Brent Poer has been upped to president, SMG LiquidThread North America. He will continue to report to SMG's three brand CEOs. Read the whole story

  • CW Adopts Nielsen Online Ratings

    The CW network -- already the forerunner in using new programming metrics for its online distribution of TV shows -- will be the first … Read the whole story

  • More Declines Predicted For Newspapers

    All the trend lines for newspaper advertising are pointing down, and the latest forecast from eMarketer does nothing to dispel this gloomy picture. Total … Read the whole story

  • Belo Launches Digital Trading Platform

    Belo, the station group that owns the ABC affiliate in Dallas and CBS outlet in Houston, has launched an online trading platform for inventory … Read the whole story

  • Ad-Supported Cable Dips, Broadcast Rises

    Ad-supported cable networks didn't have a particularly good summer -- hurt by the Summer Olympics on NBC Television Network. Overall viewing held, but was … Read the whole story

  • Marketers: Hispanics Influence Non-Latinos In Brand Choice

    A new WPP, Experian study finds Hispanics are influencing non-Hispanics -- particularly those who live in areas highly populated by Latinos -- in their … Read the whole story

  • Mag Bag: Digital Will Raise Total Magazine Revs

    Magazines' digital advertising is paying off, according to eMarketer, which says they will lift overall magazine revenues in coming years, despite decreases on the … Read the whole story

  • I Need To Lose Ten Pounds: Is There An App For That?

    AT&T has launched an app for iPhone or iPad that apparently allows its U-verse (TV and Internet) customers to control their boob tubes using … Read the whole story