Frustration with client procurement departments interested in driving down fees continues to burn in the ad agency world. A pair of top executives said … Read the whole story
'USA Today' is partnering with comScore to guarantee the viewability of online advertising appearing on its Web site, promising greater accountability and transparency for … Read the whole story
If there is a red line delineating the church and state of journalism, some big news publishers have just crossed it -- introducing a … Read the whole story
Media transactions have been slowing a bit recently -- but total media volume continues to climb. Berkery Noyes reports total volume sank 5% in … Read the whole story
On the eve of the first presidential political debate, Interpublic's McCann Erickson unveiled a new study during Advertising Week that shows a "perceived absence … Read the whole story
While NBC claimed its first prime-time win in almost a decade in broad demos, ABC said it grabbed top results in another important advertising … Read the whole story
NBCU found that among people consuming Olympic content on a TV and at least one device, 54% engaged in simultaneous viewing. It was not … Read the whole story
The Mobile Marketing Association believes mobile should get 7% of ad budgets; agencies think it's too high. The lack of standardized analytics and ad … Read the whole story
The following Election 2012 spend analysis shows that the campaigns are sticking with what has worked in the past -- even as consumer habits … Read the whole story
Sport has long been social currency. If you're unable to talk about last night's big game with your friends, you are effectively excluded from … Read the whole story