by Wayne Friedman
Though earlier media estimates had presidential challenger Mitt Romney ahead of President Barack Obama in drumming up donations for media spending, Obama has been … Read the whole story
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by Wayne Friedman
BIA/Kelsey says total local TV associated revenues will grow to revenue of $20.3 billion in 2012 from $18.4 billion a year ago. The group … Read the whole story
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by Steve McClellan
After a 10-month process, Unilever has wrapped up its global media review, consolidating its global communications planning assignment mostly under one agency: Omnicom's PHD. … Read the whole story
by David Goetzl
Discovery has signed Lexus to sponsor a "Winged Planet Plus" app. The iPad app works along with the eponymous Oct. 6 TV special co-produced … Read the whole story
by Steve McClellan
A new study unveiled by Spanish-language network Telemundo indicates that 90% of Latinos pinpoint family as the core to their identity, while nearly that … Read the whole story
by David Goetzl
NBCUniversal outperformed ad sales expectations in the recent London Games and among its arguments to keep momentum going in two years is Olympic-casts, which … Read the whole story
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by Erik Sass
Some 76% of New Orleans residents saying local TV news will be their first choice now that the 'New Orleans Times-Picayune' is moving from … Read the whole story
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by David Goetzl
Univision has named ex-Telemundo executive Steve Mandala as an executive vice president leading the client development group. Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
Averages can mislead. When analyzing social-sentiment data, the friendly tweet can steer you wrong, but beware even more of the simple mean. Read the whole story
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by The Editor
It's that time of year when the editors of MEDIA magazine begin evaluating candidates for our 2012 Agency of the Year awards. If you … Read the whole story