WPP Group, the largest buyer of media in the world, once again is using its massive leverage to help organize a media marketplace that … Read the whole story
Now there's something else for pay TV operators to worry about: A new report from ABI Research says nearly 20% of online consumers consider … Read the whole story
Among Internet radio listeners, 57% buy products online while listening, 56% research products for future purchase, and 60% visit social networks, according to Parks … Read the whole story
As marketers plan their strategies around their Super Bowl ads, research from Visible Measures suggests distributing clips or some other teaser videos online before … Read the whole story
AMC's "The Walking Dead" on Sunday night has found a fast-moving traditional TV audience and a sprinting social media crowd. "Dead" pulled in a … Read the whole story
TV One CEO Wonya Lucas, the former Discovery executive, will leave the network after about 15 months in the top post. Alfred Liggins, the … Read the whole story
From an advertising standpoint mobile's year has yet to come -- the industry is still trying to figure optimal ways for marketers to use … Read the whole story
To give female viewers what they most desire, Meredith Corp. has secured a significant content distribution deal with CelebTV, available on DivineCaroline.com. It is … Read the whole story