January 25, 2023
Thursday, October 25, 2012
ESPN and Arbitron plan to work together to build more interest in the radio medium, which Arbitron COO Sean Creamer referred to as a … Read the whole story
WPP this morning released relatively tepid third-quarter results, crying foul and attributing the advertising and media industries' uncertain economic outlook to some waterfowl. Specifically, … Read the whole story
'Forbes' is launching a new brand advertising campaign this month -- its first in five years. The print and online campaign will feature mini-profiles … Read the whole story
Political advertising is a lot like the weather: People like to complain about it, but nobody ever seems to do anything about it. Now … Read the whole story
Titan Air, the new division launched by Titan last year, has won another airport advertising contract -- a five-year deal with John Wayne Airport, … Read the whole story
More local news TV promos spots do not mean more viewers for local TV news programs. In looking at the key 25-54 viewers, the … Read the whole story
Following relatively flat global economic growth, projected TV set sales are also expected to be flat next year -- a slight improvement over 2012. … Read the whole story
A big roster of major league brands are trying something different with sports: using the Jumbo HD screens at sports venues nationwide as a … Read the whole story
- COMMENTARY
Pardon me for a minute while I mourn my loss of innocence. It has something to do with a Shakespearean, (or perhaps Arthur Miller-ian) … Read the whole story
- COMMENTARY
As brands are increasingly becoming content producers themselves, how long will it be before they start to form more strategic alliances with production talent? Read the whole story
