Longtime Publicis media chief Jack Klues -- one of the most powerful and highest-paid media executives on Madison Avenue -- will retire as CEO … Read the whole story
Havas Worldwide CEO David Jones confirmed that the company has just been awarded Unilever's global data business after a review. According to Jones, the … Read the whole story
NBC scored the best viewing results on the big presidential election night. Preliminary Nielsen results have shown NBC posting 12.6 million total average viewers … Read the whole story
Time Warner posted higher revenue at its TV networks for the third quarter -- but its film and TV production units' results pulled down … Read the whole story
While there were some bright spots, the radio business as a whole had a mediocre third quarter, with revenue growth lower than expected during … Read the whole story
Although CBS Corp. recorded some slightly lower advertising results during the third quarter, current TV scatter market business is up by double-digit percent price … Read the whole story
The success of "The X Factor" in the U.K. helped convince Simon Cowell to leave "American Idol" and bring it to the U.S. While … Read the whole story
Marketing services and consulting company Sapient reported a 10% revenue gain in the third quarter to $288.4 million on an 11.4% profit gain to … Read the whole story
Premium content publishers are the best media for brand-focused advertising campaigns -- even better than social sites like Facebook. Some 63% of marketers believe … Read the whole story
TV is not only the dominant media choice at 25% average weekday reach among those using media while preparing and eating a meal in … Read the whole story