Call it the New WPP. That will be the name of the new WPP parent company if a plan revealed today for relocating back … Read the whole story
Havas Health, the French holding company's health care marketing unit, has launched a new global agency group called Havas Lynx. Clients include Johnson & … Read the whole story
BIA/Kelsey estimates that overall local media revenues are expected to rise only at a 2.1% rate over the next four years. But newer local … Read the whole story
NBC continues its Tuesday supremacy with "The Voice." Read the whole story
ESPN has signed a 12-year deal to carry the Sugar Bowl -- which will either match the winners of the Big 12 and SEC … Read the whole story
Katz 360 Sales, the digital sales division of Katz Media Group, is expanding its digital advertising offerings to become a full-service interactive ad network. … Read the whole story
Other than the adolescent titillation over the title of the book "All In," why am I obsessed with the Paula Broadwell/Gen. David Petraeus scandal? Read the whole story
We set off to look at the resiliency of a Millennial generation that is pushing back against a system in need of repair -- … Read the whole story
To the dismay of resistant publishers and marketers, real-time bidding will account for 13% of all U.S. display ad spending this year -- more … Read the whole story